Corn Commentary

The Minnesota E85 Team asked Chuck Olsen, a well-known filmmaker and video blogger (“vlogger”) from Minneapolis to create the Corn Guy series as part of its viral video campaign. These are a series of short, YouTube-style video clips, designed to be shared on the Internet. The public-private Team, directed by the American Lung Association of Minnesota, is using the humorous and unconventional method to reach those who now use the Web as a primary source of news, information and entertainment.

“We need to use all of communication tools available today to discuss the benefits of biofuels and to counter the misconceptions out there,” said Bob Moffitt, communications director for the American Lung Association of the Upper Midwest’s clean fuel and vehicle technologies program. “We’ve had success in the past using blogs, podcasts and live webchats to promote issues important to the American Lung Association, so we decided to use these to share the truth about E85 and biodiesel, two cleaner fuels we strongly supports.”