Indiana Corn and Ethanol Education
Posted: May 20, 2008
The Indiana Corn Marketing Council has been gearing up for Sunday’s Indy 500 with various ethanol promotions, including special discount fuel events at local fuel stations and a drawing to win a pace car Corvette. “But the real focus of this campaign is to educate the consumer about ethanol,” according to Mark Walters with the council. “What we are finding is that many consumers in Indiana are still on the fence about ethanol. They think its a good thing but they don’t know all the facts.”
Indiana’s Hoosier Ag Today (HAT) radio network decided to find out just what consumers do know about ethanol by interviewing motorists at a recent ethanol pump promotion. Farm broadcaster Gary Truitt says he found that there is definitely a need for ethanol education.
“Our consumer sampling seemed to support Walter’s assertion that most Hoosier motorists still have an open mind about ethanol,” said Truitt.
Among the comments Truitt heard is that ethanol is a good idea and that anything that helps reduce our energy consumption is wonderful.
Listen to Truitt’s report here or read more on the HAT website.