Radio Campaign Targets KC
Posted: June 30, 2008
Missouri and Kansas may be rivals on the football field but they are on the same team when it comes to the “food versus fuel” issue.
The Missouri Corn Merchandising Council teamed up with the Kansas Corn Commission and the Renewable Fuels Now Coalition for a targeted radio campaign in the Kansas City region. The 30-second spots have been airing on KCFX, KCMO, WHB and KMBZ feature a radio host called “The Food Dude” answering callers’ questions about higher food prices. This air-time was paid for with corn grower checkoff funds and is operating under the Renewable Fuels Now Coalition banner. The educational radio efforts will run through July 1.
These radio spots include a space at the end for local taglines and are available for use by request from the Ethanol Promotion and Information Council (EPIC) in Omaha. Listen to the “Food Dude” spot here: