Exposing the Sweetener Scam
Posted: February 24, 2010
The Center For Consumer Freedom is not only working to get the truth out about HSUS, they also have a website and advertising dedicated to exposing the sweetener scam.
“Most of what you think you know about sweeteners is probably wrong. Some of this is a product of simple misunderstandings. The rest is a giant scam.”
SweetScam.com includes great information about science and nutrition, sweetener myths and facts, how sweeteners are made and how they compare. Not only that, they have a couple of nicely done print and television ads with the message that high fructose corn syrup (HFCS) is just the same as other sweeteners and is being falsely accused of making us fat.
Watch CCF’s “Sweetener Lineup” commercial here:
Meanwhile, as companies like Pepsi and Starbucks have been dropping HFCS from beverages, the March issue of Consumer Reports attempts to set the record straight, noting that taking this kind of action “may well have more to do with marketing than science.”
A sweetener made from cornstarch processed with enzymes and acids, HFCS has roughly the same composition as cane sugar—about half glucose and half fructose—and the same number of calories. Concerns that it’s directly responsible for rising obesity rates or somehow intrinsically more fat-inducing than sugar are largely unfounded, though researchers continue to study whether the body handles HFCS differently.
Whatever happened to innocent until proven guilty?
