Posted: October 31, 2011
In the world of communications, it is understood that if you don’t tell your own story, someone else will tell it for you. Being as what this other person says may not be accurate or fair, it is generally accepted that telling your story first in a clear, concise manner is crucial.
Over the past decade, social media has revolutionized communications. Now, anyone on Facebook, Twitter or even newer platforms like Google+ acts as a communications professional every day as they share their lives, stories and opinions with an ever-growing audience. In establishing a personal connection, social media allows for authentic interaction and relationship building in a way that was previously unimaginable.
Farmers across the country harnessed the power of this platform during harvest. Allowing anyone interested a glance into their operation, farmers showcased the amazing advances of modern agriculture by actually sharing a little bit of themselves.
Many of the problems facing modern agriculture stem from a lack of communication. By helping the people outside of agriculture, 98.5 of the U.S. population currently, see how safely and effectively family farmers grow a quality product year-after-year, many of the anxieties and concerns surrounding our food supply will dissipate.
Farmers have always embraced new technology and change. From more advanced equipment to improved seed varieties, they innately understand the importance of adopting the best possible tools. This year, why not view social media as an investment also. Just a few minutes a day spent telling the story of your farm on a YouTube video, through Facebook or just tweeting from the combine can help form relationships and shape opinions.
Every citizen has a voice. Make sure that yours is heard before it is too late.