Posted: June 4, 2012
The Food and Drug Administration (FDA) may have denied a petition to officially change the name of high-fructose corn syrup to corn sugar, but the marketplace might just discover consumers actually like HFCS better.
After making a big deal two years ago about switching the recipe for Hunt’s Ketchup to include sugar instead of HFCS, ConAgra has apparently now quietly decided to switch back. According to Food Navigator-USA.com, ConAgra officials say consumer demand for the product was “not as strong as expected.” The company will continue to keep one line of ketchup, labeled as “all natural,” with sugar in place of HFCS.
The company has sent out no formal release on the change and Food Navigator USA gets the credit for breaking the story, although it means it’s not getting out there in the mainstream media. You would think that ConAgra would want to let consumers know that they are giving them back what they want.
Several other companies have created HFCS-free product lines while retaining original versions with HFCS, but ConAgra decided two years ago to make the switch for “every bottle” of ketchup. There can only be one reason why they are now going to offer one version with HFCS and one without – their sales must have dropped when they changed the recipe.
Go figure. We consumers are funny that way. We tend to buy what we like. So, perhaps if the food companies decide to create separate lines of products with and without HFCS they will find that consumers prefer the one that tastes the best.