Posted: August 1, 2012
As many media mercenaries continue misleading attempts to whip an already economically stressed public into a frenzy proclaiming the drought will hit their pocketbooks at the market this fall, the Associated Press offered a more balanced, thoughtful look at the possible impacts today. Noting the many factors that impact food prices, the article carefully examined how a variety of factors keep food prices in check.
Taking the time to explain the difference between sweet corn and field corn may seem somewhat unnecessary to those who work the land daily, but it helps consumers understand the nuances of our industry. Educated consumers are empowered consumers. They have the knowledge and perspective to evaluate sensationalized claims with a critical eye. An open, honest conversation about our food benefits consumers and farmers alike.
So, kudos AP. The tools farmers use to tell their story, such as CommonGround and the U.S. Farmers and Ranchers Alliance, continue their work to help open this conversation. It is refreshing to see media taking on an active role in using its clout to educate its readership. America’s family farmers appreciate the help.