In an era of compartmentalized media, USA Today holds a unique position. A truly national newspaper with circulation only surpassed by the Wall Street Journal, USA Today reaches Americans across the country every day with bright graphics and its bold layout.
This Friday, American Ethanol and NASCAR celebrated hitting the three million mile mark in a very public way running a full-page announcement on the back cover of the popular daily’s Sports section. Drawing readers in with a visually arresting image showing the American Ethanol flag flying high over the pulse pounding racetrack action, the spread also provided exciting information about what switching to a 15 percent ethanol fuel blend has done for the sport and could do for American drivers off track too.
For two years, every vehicle in every NASCAR race has raced toward victory with E15 in the tank. Through the American Ethanol and NASCAR partnership, the nation’s top drivers, whether they race in the Sprint Cup, Nationwide or Camping World Trucks series, have trusted their tanks to this sustainable, renewable biofuel blend.
What have they found?
Running on a 15 percent ethanol blend has not only reduced their emissions by 20 percent, it has actually increased their horsepower. Ethanol provides the performance NASCAR drivers demand and fuels the pulse quickening action that keeps fans on the edge of their seats.
American Ethanol and NASCAR want to share the great news and celebrate this achievement with NASCAR fans and environmentalists alike. Whether reading USA Today in a hotel lobby or at the end of a driveway, sports fans across the country are joining in the celebration of America’s homegrown sport’s successes running on its homegrown fuel.