CommonGround New York volunteers will be taking to the airwaves tomorrow to share their stories and answer consumer concerns about animal welfare and milk. Through a series of radio spots, listeners in important markets such as Albany, Buffalo, Rochester and Watertown get a brief respite from the holiday advertisements while the volunteers’ messages address the issues important to them.
“It’s impossible to talk to every single consumer who has a question or concern about their food,” said CommonGround New York volunteer Nancy Robbins, a dairy farmer who also runs an agri-tourism operation. “This radio campaign gives us, the farmers, an opportunity to talk to thousands of people at one time about where their food comes from and the methods that are used to produce it. With our first round of radio spots, we focused on suburban areas to reach people who live a bit further from the farm and country life.”
The messages will run for two weeks during this first series. To get a sneak preview of what New Yorkers will be hearing soon, click here.