Posted: May 31, 2013
This week, the Pew Research Center released its analysis of Census and polling data showing that four in 10 American households with children under age 18 now include a mother who is either the sole or primary earner for her family. Coupled with the notion that consumer food questions are on the rise, the importance of communicating the real story of American agriculture to America’s moms becomes evident.
Progressive Farmer Editor-in-Chief Gregg Hillyer took note of this point, sharing his insight into the issue in the “We’d Like to Mention” section magazine’s June/July edition. The story, which looks at the effectiveness of opening a conversation about food and farming between moms on and off the farm, took particular note of CommonGround, a program founded to do just that by the National Corn Growers Association, the United Soybean Board and their state affiliates.
In the article, Hillyer sites from interviews with CommonGround volunteers about why this program serves a growing need in our society.
“As our population continues to shift from rural to urban communities, people become more disconnected from their food,” pointed out CommounGround Kentucky volunteer Carrie Divine. “We’re here… to provide moms with useful information so they can worry less and feel more confident in their food choices.”
Concluding that “afterall, moms always know best,” Hillyer shares the incredible story of these volunteer farm moms on a mission with the agricultural community. For helping illuminate the efforts underway to start an honest, open dialogue about farming with the general public, he is to be commended.
Information about CommonGround, including ways to join the conversation, is always available. To learn more, click here.