Sometimes, it seems as if the reality of farming in the United States gets lost in the media shuffle. With so much attention turned towards serious situations abroad or sensationalized scandals at home, thoughtful journalism on the issues affecting American agriculture often do not make the front page unless a major weather event, such as a drought, raises concerns over availability or food prices.
Yesterday, National Public Radio’s Here and Now provided an in-depth look at why the farm bill matters to rural America. Focusing on the positive impact of crop insurance, this piece provides a look at why an issue some might dismiss as only important to farmers actually matters for the multitude of businesses that depend upon farmer dollars.
Farmers might not agree with every word uttered by every party interviewed for the story. Certainly, there are as many opinions about the course of this legislation as there are producers touched by it. For everyone involved in agriculture, such well-reasoned, rational radio does provide a benefit in introducing a nuanced narrative to listeners who might not be otherwise familiar with the issue.
As Congress returns from recess, American agriculture must tell its story. It is critical for the men and women who farm to explain the importance of crop insurance to them personally. Likewise, we need to relate the importance to the vast web of equipment dealers, bankers, seed providers and others who benefit from a healthy farming economy. We need to put forth the time and effort and spur Congress to action because we do need a farm bill now.
So take a listen. The story is yours to tell.