Posted: February 14, 2014
Have no fear, real farmers are here. And they want to tell you why Chipotle’s new TV series, “Farmed and Dangerous,” does not sit well with the farming community. For starters, the series, created for the online video-streaming service Hulu, mocks modern agriculture and warns viewers that today’s farming practices are dangerous and cruel.
The new series features Buck Marshall, an image consultant for Industrial Food Image Bureau, which spins and covers up negative behavior in the agriculture industry. In a recent New York Times article, Chipotle executives say the show intends to raise sustainability and animal-welfare concerns.
Farmers like Jennifer Schmidt would argue that the depiction of modern or, as the show refers to them, “industrial,” farmers is not accurate. Schmidt challenges Americans to go to the source with questions about food and to not believe everything you see on TV or the Internet.
“‘Farmed and Dangerous’ is intended to be a comedy, but I think the show is anything but funny,” says Schmidt. “As farmers, we want to open doors to open minds. And CommonGround volunteers like me want to invite consumers to take a peek behind our barn doors and see what really happens on our farms.”
The 100-plus CommonGround volunteers across the United States really want to help bridge the gap between farmers and those disconnected from farms. Americans can connect with CommonGround volunteers in multiple ways.
- Through blogs like Schmidt’s The Foodie Farmer
- Through social media – get a real-time glimpse of the farm. Check out which volunteers are on popular social media sites by heading over to our state page.
- Face to face – many CommonGround volunteers host farm tours. Connect online or through a state contact if you would like to visit a farm near you.