Posted By Cathryn August 26, 2014
Yesterday, the Center for Consumer Freedom ran a story highlighting Dr. Bronner’s Magic Soap’s verbal sleight of hand in promoting consumer information while clearly providing slightly deceptive details on its own products.
Reflecting upon the specifics of the situation, I got to thinking. The comments about Dr. Bronner’s could be applied to so many situations involving the marketing of both organic and non-GMO.
During a recent walk through the Barney’s cosmetic department in Chicago, a pale hipster accosted me ranting about the amazing non-GMO skincare line now available just to my left. Raving how exciting this addition was, he threw out a stream of inspiring, lofty adjectives to describe its virtues.
Confused as to why a non-GMO skincare line might yield superior results, I asked what he felt to be a terribly silly question from someone obviously unacquainted with the horrors of biotechnology.
Simply, how do GMO’s damage your skin?
Sputtering a stream of noncommittal, barely discernible propaganda, he claimed that everyone knew it was better. He had no clue as to why everyone came to this conclusion.
From picking up a bottle of magic soap to sinking serious cash into the clout-heavy, science-light scrubs, consumers feel pressured every day to pony up pretty sums for products developed with top notch marketing and second-rate science. Pressured to buy based on status instead of sound reason, we feel compelled to comply with something at its core based in capitalism and cloaked in the carefully-crafted, feel-good fallacies.
In the end, consumers get pick-pocketed by stylishly-clad, silver tongued shysters. We urge teens not to give in to peer pressure, not to be lemmings. Maybe, more adults should do the same.
Peer reviewed, sound scientific studies have shown repeatedly biotechnology and GMOs provide incredible environmental and, in the future, nutritional benefits while impacting people in the same way as non-GMOs.
Whether you slather it on your skin or sip it with a straw, someone will always try and spruce up a description to sell you on paying more for something just like you have had before. Think for yourself. Real facts show what is best for your physical and financial health.
Posted By Cindy August 25, 2014
Following closely on the heels of the toxic algae bloom on Lake Erie that shut down water supplies in Toledo Ohio, Michigan’s livestock and crop producers recently announced proactive steps on water quality issues.
“Michigan agriculture is proactive and part of the solution when it comes to water quality issues in the Western Basin of Lake Erie and surrounding areas,” said Jim Byrum, president of the Michigan Agri-Business Association, who announced steps in a long-term effort to ensure Michigan’s continued leadership on water quality issues.
Jim Zook, executive director of the Michigan Corn Growers Association, says technology plays a major role in providing solutions to water issues and Michigan is a leader in the use of precision agriculture technology, which helps producers optimize fertilizer use.
“Even just a few years ago, the technology just wasn’t where it is today,” said Zook. “Growers didn’t have the precision agriculture tools that are in use across the state to pinpoint fertilizer applications. Michigan’s corn producers have embraced new technology, and they’re using it to be part of the solution on water quality issues.”
Listen to Byrum, Zook and other Michigan ag leaders talk about proactive steps they are taking on water quality issues: Michigan Agriculture Groups Discuss Water Quality
Posted By Cindy August 21, 2014
Concluding the sixth year of sponsorship at the Sturgis Motorcycle Rally and the Buffalo Chip Campground, Robert White with the Renewable Fuels Association (RFA) believes they are making some real headway in getting the true story about ethanol to motorcycle riders.
“The education to the riders is actually taking on a new life,” said White. “We’re seeing riders talking to riders.”
White talks about a rider who pulled up for the Free Fuel Happy Hours who said he defended ethanol to his friends at the rally who told him it was a bad for his motorcycle. “He said ‘I kinda came unglued on them’,” he related. The biker told him that he had been talked in to using it at the rally the year before, and he’s “been using it this entire last year without any issue.”
In another case, White said a guy with a brand new Harley said he had been told by the dealer not to use ethanol and he wanted to get a response to that. “And I said why would you believe me?” White said. “I didn’t engineer your motorcycle, I didn’t put the parts together, I’m not providing a warranty for that motorcycle.” The man agreed, noting that neither did the dealership, but his owners manual from Harley in fact said he could use 10% ethanol. “Harley’s been doing this a long time, as have (other motorcycle manufacturers) they know what fuel is going to be most prominent, least expensive, highest octane option for these motorcycles, and it’s going to be ethanol.”
White says they are looking forward to next year, which will be the 75th annual Sturgis Motorcycle Rally, where RFA will having an even bigger presence with an even bigger crowd.
Listen to Robert talk about this year’s ethanol promotion at Sturgis in this interview:
Interview with Robert White, RFA
Posted By Cindy August 19, 2014
Missouri corn and soybean growers were rowers last week in an effort to raise awareness of the importance of river transportation for agriculture.
The Missouri Corn and Soybean Rowers, also known as the Ag Rowers, spent nearly 77 hours last week paddling their tandem kayak across the state from Kansas City to St. Charles in the Missouri American Water 340 (MR340). The Ag Rowers are sponsored by the Missouri Soybean Merchandising Council (MSMC), Missouri Corn Growers Association (MCGA) and industry partners, including NCGA.
Teammates MSMC Executive Director Gary Wheeler and MCGA Director of Public Policy Shane Kinne joined fellow paddlers and spectators to test their physical abilities and highlight the river’s relationship with Missouri agriculture. They were among 283 registered kayaks and canoes at the start of the race.
“It was an honor to compete and complete this race representing Missouri farmers,” Kinne said after they landed their kayak on the river bank in St. Charles. “Our goal in competing was to bring some awareness to the benefit of the river to Missouri agriculture. It is a vital resource for corn growers, whether it is transporting grain and other ag products or providing the rich bottom ground needed to grow crops to help feed the growing population.”
Wheeler and Kinne were the 119th boat to cross the finish line after hitting all nine race checkpoints within the allotted time frame. Competitors are allowed 88 hours to paddle the 340 mile course and must finish by midnight tonight.
“Participating in the MR340 provided a unique opportunity to connect with others who share a passion for the river and to highlight the important role this river plays in Missouri agriculture and our state’s economy,” Wheeler said. “It is important we work together to maintain this valuable resource for the benefit of all Missourians – for agriculture, transportation, and recreation, among other uses.”
Read more here.
Posted By Cathryn August 18, 2014
Personal experience provides the lens through which we view the world. Looking out at the road while driving by, every person tends to make analogies. Maybe a house looks like the one in which he grew up. Maybe a certain tree reminds her of a great day in grade school. The visual evokes a mental image and thus creates feelings wholly unrelated to the actual object.
While this may be waxing the philosophical, it actually explains something very important when trying to understand how consumers have come to believe that so many farms are actually owned and run by corporations.
Heading up Interstate 55 from St. Louis to Chicago, signs with the names of seed companies line the fields. To a farmer, these markers indicate something clear. To someone who may live in a city or may have not ever been on a farm, they look completely foreign.
So, how does that exacerbate the Big Ag misperception? Because when faced with something foreign, most people subconsciously make an analogy that provides context for the current situation. Looking out at the fields, the signs look like a corporate advertisement tacked onto the side of a building. The seemingly logical conclusion leads that person to believe the corporation on that sign must own that farm or, at the very minimum, have advertising rights.
Jenny, author of the blog Prairie Californian, provided a great post today that helps describe what these signs really mean in terms that make sense whether or not you have ever set foot in a field. To read it, click here.
With farmers’ numbers constituting less than 1.5 percent of the American public today, it becomes increasingly imperative that they share their story. Everyone eats. The vast majority of people want to know where their food comes from and what all of the terms that they hear mean. Share your story. What American farmers have to say is overwhelmingly positive and powerful. So speak up.
Posted By Cindy August 15, 2014
xF Technologies Inc. is an advanced biofuel company that has developed a chemical process to convert corn or biomass plus alcohol (especially ethanol or methanol) into an oxygenate that can be blended with gasoline and diesel.
“It’s a completely chemical process – no enzymes, no bacteria, no fermentation,” said Bob Randle of xF Technologies, who spoke at the recent Corn Utilization and Technology Conference. The end products are furoates – from either ethanol, methanol or butanol – that can then be used as oxygenates for fuel transportation to improve mileage, reduce emissions, increase lubricity, and more.
Randle says the technology offers co-location and add-on opportunities for ethanol and corn wet milling plants. “Because our primary feedstocks are corn and ethanol, or biomass and ethanol,” he said. “We can also be co-located with a cellulosic ethanol plant as well.”
Learn more in this interview: Interview with Bob Randle, xF Technologies
2014 CUTC Photo Album
Posted By Cathryn August 14, 2014
In a media landscape that often seizes upon sensationalism, The Huffington Post took a balanced, thoughtful approach to ethanol issues today in publishing a piece written in support of E15 by researchers at Argonne National Laboratory.
The city of Chicago is considering a proposed ordinance that would require most gas stations to offer E15. The measure would help reduce greenhouse gas emissions and provide consumers a domestic, sustainable choice for fuel. In their post, the researchers provide a clear, supported argument as to why this is a step in the right direction for America.
To read the post, click here.
In offering actual information to the public, HuffPost and the scientists alike elevate the conversation. The fact that Big Oil has waged an ongoing war against biofuels for years is no secret. One invented argument after the next, the proponents of petroleum have repeatedly tried to cloud the conversation with misinformation and thus maintain a stranglehold on America’s fuel supply and Americans pocketbooks. Sadly, some of the rouses have garnered airtime and slowed the advance toward a fuel supply that offers consumers real choice.
Chicago may gain actual options. These options could both help clean the air and reduce dependence upon a finite and often foreign fuel supply. The prospects for freedom from oil’s monopoly look a bit brighter. The Drs. Michael Wang and Jennifer Dunn and The Huffington Post Blog deserve a round of applause for bringing the conversation to consumers in the clear manner worthy of such a weighty issue.
Posted By Cindy August 13, 2014
As the name implies, the Corn Utilization and Technology Conference is a scientific and technical kind of meeting, which is organized every two years by the National Corn Growers Association with presentations focusing on the latest research, concepts and applications in the corn world.
A wide variety of people attend the event, such as Brian Burris with Novosep, a life sciences and biotechnology company with facilities all over the world. “I’m invested in the industry,” he said about why he attended the 2014 conference. He’s been to the conference before but not lately and was “looking for some intellectual stimulation and that objective was definitely fulfilled.”
As a chemist, Burris found this year’s focus on corn processing very interesting and he highly recommends the conference to anyone in the industry. Interview with Brian Burris, Novosep
2014 CUTC Photo Album
Posted By Cindy August 11, 2014
Monsanto and DuPont Pioneer were pleased to be the major sponsors at the recent 2014 Corn Utilization and Technology Conference in Louisville.
“We work very closely with the National Corn Growers Association,” said Morrie Bryant with DuPont Pioneer’s End Use Team. “We also have a relationship with the corn processing community and being able to help keep a sustainable supply of milling quality corn is important to all of us.”
Bryant says CUTC includes a blend of people all across the value chain. “It’s an opportunity to share the issues and what’s concerning us about the productivity of our crops,” he said. Interview with Morrie Bryant, DuPont Pioneer
Ryan Bartlett, Emerging Technologies Lead with Monsanto’s Global Corn Technology Group, gave a presentation at CUTC on the future of agriculture technology. “There’s a lot of opportunity that we have in the pipeline for farmers,” said Bartlett. “We’re working across the globe to understand issues that growers may be facing that may not always be the same as what we have in the states.”
Bartlett talked about Monsanto’s recently announced BioAg Alliance with Novozymes. “We’re looking through what Novozymes has available today and in the pipeline to bring that next generation of biological products to growers.” Interview with Ryan Bartlett, Monsanto
2014 CUTC Photo Album
Posted By Cindy August 11, 2014
Plato is quoted as saying “He was a wise man who invented beer.” With craft beers all the rage now, a wise brewery is taking a second look at corn as a main ingredient.
Flying Dog Brewery in Frederick, Maryland calls its new brew Agave Cerveza.
Our latest Brewhouse Rarities release, Agave Cerveza, is the artisanal answer to the easy-drinking, light-bodied beers typically produced south of the border.
Flaked maize makes up one third of the malt bill and highlights the distinctive corn and cracker flavor typically found in Mexican lagers. The agave is added at the end of the boil and lime peel post-fermentation to impart a distinctively zesty character and a crisp, clean finish.
The Washington Post has a nice article about this craft beer and the history of corn and beer brewing. Interesting read will leave you saying, I did not know that!