The National Association of Farm Broadcasting annual meeting each year in Kansas City includes an intense six hour “Trade Talk” where over 100 farm broadcasters have the opportunity to meet and interview representatives from over 100 ag organizations and companies. With all the issues surrounding corn this year, the National Corn Growers Association booth was busy the entire time fielding questions from reporters.
NCGA president Bob Dickey of Laurel, Nebraska and first vice president Darrin Ihnen of Hurley, SD are seen here being interviewed at the NCGA booth. Among the topics they were discussing – corn price volatility, ethanol, sustainability, food versus fuel, the economy, and the upcoming new administration. The NCGA officials were interviewed by 30-40 reporters during the event – just about as many as you can do in a six hour period!
I have personally participated in NAFB’s Trade Talk since it’s inception some 15 years or so ago (getting too old to remember!) and I can tell you that it is probably the single best event of the year for both the interviewers and the interviewees. The members of NAFB represent both individual stations and radio networks across the country and reach an untold audience of farmers and ranchers, as well as rural lifestyle and even urban consumers in some cases. It is a great way for organizations like NCGA to get information out to a wide audience in a relatively short time.