I know Chuck already did a post on the Iowa “Popcorn Propaganda” event, but here are my thoughts to add, along with another picture.
This is Iowa Corn Promotion Board intern Paul Brees with the fruits of his six hours of labor – 38.5 pounds of popcorn. The purpose of Paul’s popping project was to point out to the press and the public that pinning popcorn prices on ethanol production is pure poppycock.
The Iowa photo-op did generate some publicity. The Associated Press story headline reads, “Ethanol Makers Join Food vs. Fuel Debate.” The story was good, the facts were right, the ending comments from the Jolly Time popcorn people fell pretty flat, but the headline was all wrong. It makes it sound like all of the sudden the corn and ethanol industries woke up and decided to defend themselves. The media just hasn’t been listening.
Here is a link to the popcorn facts sheet from the Iowa Renewable Fuels Association that provides some points for the media to ponder. Among them … that tub of popcorn at the movie theater contains .15 pounds, or 2.4 ounces, of popcorn kernels prior to popping. And that five dollars worth of popcorn from the farmer filling all those trash bags would translate to about $1280 at the movie theater.
By the way, in case you were wondering what happened to all that popcorn, Mindy Williamson with Iowa Corn says they donated it to local daycares and two homeless shelters. Not bad for a $5 investment!