From suburban dog parks to Park Avenue, people are buzzing about the Food Babe. Using crazy videos filmed in low-cut workout clothes, she has garnered quite a bit of attention seemingly overnight. Television being a visual medium, talk shows book the petite brunette with the telegenic face. She is getting more attention than counterparts whose credentials outshine their smiles.
All of that is changing though. Today, Bloomberg news compiled a growing list of media critiques of the Food Babe and her pseudoscientific comrades. The article, based on the premise that public conversations on food should actually include credible data from certified subject matter experts, dissects how she rose to internet empowerment and how the food industry is responding. While the article approaches her from a less biased, more respectful place than she uses in her own work, it shines a spotlight on something that has been missing from her pseudoscience stunts – the truth.
“They are attacking the messengers who are spreading the truth,” she vented to her Facebook fans in August. “They are hoping I, along with other activists, including you, just give up.”
Ms. Food Babe, the truth is not a flexible concept. A computer scientist has no business pretending engineering classes qualify her to speak on food chemistry and public health issues. Every ingredient that you cannot pronounce, which notably you might be able to if you were an actual expert, does not secretly cause death. Your own personal ignorance does not provide a substantive basis for your public indignance.
People spend years upon years studying the vast array of subjects necessary to form a well-qualified, thoughtful opinion on food issues. From doctors to dieticians and nurses to nutrition scientists, credible, scientifically sound data does exist.
Cash hungry charlatans touting trumped up theories provide more flash than facts. Don’t fall for their hip hype.
Serious conversations deserve serious participants. In conversations about food, too much is at stake to substitute pseudoscience for the real thing, even if it comes in a prettier package.