The marketers over at Panera are certainly a clever bunch. Only a few years after Chipotle upped its anti-antibiotic claims, the chain bakery decided to cluck a little louder about its use of antibiotic free chicken. The concept lack both originality and substance.
This marketing tactic relies on the public to fill in a false blank. In boasting about the use of antibiotic free chicken, the retailer leads the customer to believe that any competitor not squawking about their chicken must be pushing a product laden with unnecessary antibiotics. Yet, this would be completely illegal.
The U.S. Department of Agriculture closely regulates how antibiotics can be used in all livestock and poultry production. Federal meat inspectors, the ones so publicly saved from the sequester, ensure that meat headed to market complies with regulations that ensure no antibiotics enter the meat supply.
To learn more about these regulations, click here.
Whether you get your chicken sandwich from Panera or the peddler out front of your office, you can feel safe knowing that you aren’t getting a bonus dose of azithromycin with your lunch.
Marketing can be tricky, but educated eaters can remain one step ahead of their game. Talk to a farmer and find out about how your food was grown by clicking here.