Posted By Cathryn March 6, 2013
Commodity Classic heated up a cold Florida night last week when the Peterson Brothers took center stage during the Evening of Entertainment. The family farmers, whose “I’m Farming and I Grow It” video went viral last spring, accepted honors from event sponsor Monsanto for their work to promote the image of modern agriculture.
The brothers, who have created a series of YouTube videos parodying trendy songs, brought farmers into the tech spotlight, with their version of the party anthem gaining more than eight million views. Combining their youthful, fun-loving spirit with their passion for agriculture, these young men pushed family farmers into the national spotlight.
The air outside may have been unseasonably cold, but the brothers sparked warm enthusiasm in the crowd. Leading by example, the Peterson Brothers showed that farmers can effectively use social media to start a dialogue that gets consumers excited too.
Want to join the movement to get a conversation rolling about farming? Click here to learn about innovative programs offered by the National Corn Growers Association that can help you get started.
Posted By Cathryn February 14, 2013
Today, Corn Commentary offers a guest post from blogger Sara Ross, a CommonGround Iowa volunteer. Ross, along with 85 volunteers in 15 states, is participating in a movement that looks to open a conversation between the women who grow food and those why purchase it.
CommonGround was formed by the National Corn Growers Association, the United Soybean Board and their state affiliates to provide our nation’s female farmers with opportunities to connect with their urban and suburban counterparts on an issue important to all of them – the food they feed their families.
It’s Valentine’s Day. It’s a day of love, flowers, presents, candy and high fructose corn syrup….
Yes, high fructose corn syrup will be present on Valentine’s Day in many of your candies and soft drinks. Not to worry though! In this post I’m going to clear up some common myths and misconceptions about this hot topic. Misconception 1: High fructose corn syrup is bad for you.
Answer: High fructose corn syrup has almost the same composition as table sugar, honey and fruit juices like grape and apple. ”When high fructose corn syrup and sugar are absorbed into our bloodstream, the two are indistinguishable by the body,” Joan Salge Blake, M.S., R.D., L.D.N. Sugar is sugar and all of it should be consumed in moderation.
Misconception 2: High fructose corn syrup is not natural.
Answer: This is not true. HFCS is made from corn, a naturally occurring food. It contains no artificial or synthetic ingredients or color additives. It also meets the U.S. Food and Drug Administration’s requirements for use of the term “natural.”
Misconception 3: High fructose corn syrup is causing wide-spread obesity in the United States.
Answer: In 2008 the American Medical Association (AMA) concluded that HFCS does not appear to contribute more to obesity than any other caloric sweeteners. ”At this time there is insufficient evidence to restrict the use of high fructose syrup or label products that contain it with a warning,” said AMA Board Member William Dolan, MD. “We do recommend consumers limit the amount of all added caloric sweeteners to no more than 32 grams of sugar daily based on a 2,000 calorie diet in accordance with the Dietary Guidelines for Americans.”
“The real issue is not high fructose corn syrup. It’s that we’ve forgotten what a real serving size is. We have to eat less of everything,”stated David Klurfeld, Ph.D, from the Agricultural Research Service at the USDA.
Misconception 4: High fructose corn syrup is used only as a sweetener in food and beverages.
Answer: HFCS is a popular ingredient for many manufacturers. Here are some of the ways it is used:
- As a liquid, it is easily incorporated into beverages and also stays in solution better— making a higher quality product.
- As a form of invert sugar, fructose combines with protein in the presence of heat to give browning—toasted bread is an example. Because it has a higher amount of fructose, HFCS provides better browning in baked products.
- Using HFCS instead of granular sugar helps lock in moisture in baked products. This extends shelf life by keeping the baked product fresher for a longer time period. This same moistness also gives cookies and snack bars a softer texture.
- Because it is a syrup (rather than granules), the fructose and glucose molecules do not form undesired crystals in candies and ice cream—giving those foods a smoother mouth feel and a more desirable product.
- HFCS contributes thickness, or viscosity, to condiments and salad dressings.
When doing some research on candy companies and what their stances are about HFCS, I found thatThe Hershey Company says this, “The Hershey Company uses a variety of sweeteners to deliver products with well-known tastes and textures while maintaining our high quality standards. Different types of sweeteners are better suited for different types of products. High fructose corn syrup, although used sparingly, provides better functional properties in selected products.”
When I looked to Pepsi Co to see what their stance is on HFCS I found that they say, “HFCS and table sugar have the same calories and sweetness so the decision to use one or the other is based on a variety of other factors. For example, HFCS is an easier ingredient to work with because it is a liquid. It also costs less than table sugar which helps us keep the cost of our products down for consumers. However, since some consumers prefer beverages sweetened with table sugar, we give people choices in the different products we make.”
With all this information about HFCS, just remember that sugar is sugar and while eating candy on Valentine’s Day, moderation is the key!
This post originally ran on the blog Sara’s House HD.
To learn more about the CommonGround program or connect with it through social media, click here.
Posted By Cathryn January 15, 2013
Corn farmers might be wise to take a cue from a certain sector of their counterparts in traditional business sectors and learn the value of expectations management.
In 2012, farmers felt the brunt of their own success as, after years of continually pushing the boundaries of how much they could grow using fewer resources, a massive drought hit the Corn Belt hard. Fields of young corn plants, the beginning of what many anticipated to be a record corn crop, withered in the relentlessly dry heat. Corn production powerhouses, including Illinois, Iowa and Indiana, found their crop would not meet initial projections.
For their inability to (literally) make it rain, these farmers faced massive cries from media outlets’ sensationalized stories. Ever vigilant in their quest for higher ratings, many journalists eschewed responsible research in favor of “commonsense” commentary, crying over and over that consumers would be shocked when they saw their grocery bills come fall.
From their self-claimed moral high ground, media mercenaries lobbed a frenzied attack. Will Americans starve to feed their cars? Should draconian rationing measures be instituted? Were the Mayans right?
With the USDA’s annual crop reports released, a clearer picture of the 2012 crop is forming. Corn farmers, who faced a serious adversary in Mother Nature, managed to grow 10.8 billion bushels of corn. No, the crop did not break all previous records, but it made the top ten lists.
Despite the worst drought since the Dust Bowl, farmers raised the eighth-largest corn crop since the United States started keeping records. Through better seed varieties, developed through biotechnology, improved practices and cutting-edge technology, our nation’s corn farmers fought back against Mother Nature’s assault.
They struck major blows at key times. Iowa took the front despite the drought, growing 1.87 billion bushels of corn. Minnesota and Nebraska stepped up production and buttressed the crop, growing 1.37 and 1.29 billion bushels respectively. Even Illinois, who saw their normally chart topping yields shrivel in the sun, made a major contribution to the nation’s overall totals, producing 1.28 billion bushels.
The lesson therein? Corn farmers fell victim to their own success in 2012. While striving to produce even more bounty year after year, their achievements became commonplace. Thus, when these over-achievers faced a natural disaster, their efforts were met with backlash instead of understanding support. When their fields suffer, farmers suffer. Yet, this fact was largely ignored.
The eighth-largest corn crop on record does not generate the sort of excitement that a record-breaking harvest may have. It does show the strength and reliability of U.S. farmers. Even in the face of a drought that would have decimated the crop only decades ago, they succeeded in providing a top ten crop. Expectations placed upon America’s farmers have obfuscated the triumphs of 2012.
Sadly, it is a story that deserves telling. Though neither glamorous nor sensational, U.S. corn farmers can provide a dependable abundance that Americans can count on for food, feed, fuel and fiber. Maybe this does not make a headline, but it does provide for a secure tomorrow. That’s an expectation farmers are proud to meet.
Posted By Cathryn August 7, 2012
It may sound corny, but lately it seems that a lot of people talk about the omnipresence of corn. While this fact is inarguable, the negative tone of many articles on the corn-centric nature of our lives seems befuddling. This week, the Kansas City Star took a more insightful approach to exploring how people interact with the crop in their daily lives. As it turns out, a world without corn doesn’t seems like such a great place to live.
The author carefully walks through what a day without corn might look like. Unable to brush his teeth, scramble a decent egg and with his clothes falling to rags, he finds that corn actually makes small improvements to an incredible number of the items that make our lives more pleasant, healthy or comfortable.
The properties inherent to corn make it our nation’s most abundant crop for a reason. Lending useful applications to products as varied as pharmaceuticals and fireworks, corn may really be the glue the binds us together in many ways.
Another kernel of wisdom, it helps to make that glue too.
Corn is king not because it rules over us. Corn it king because IT RULES! Take a minute to check out how many great, interesting, useful ways that corn is used.
Farmers across the country work hard year in and year out to make sure there is a supply of corn so that consumers can enjoy everything from cosmetics to cola. Let’s support the great efforts of our nation’s hardworking family farmers, even if it may sound corny to some ears.
Posted By Chuck July 11, 2012
This is not a Delta commuter jet doing aerial application on this corn field. No, it’s just why I like to have a camera on me at all times. Just that random, “that looks like it might be a cool photo” shot. This is our plane landing in Bloomington, IL today. You can click on the photo for a larger version.
I’m in the area for the Conservation Technology Information Center Indian Creek Watershed field tour. Hopefully, we’ll find some great corn conservation stories to share!
Posted By Cathryn June 11, 2012
Have you ever heard about the Corn Farmers Coalition and wondered who actually sees this stuff?
Sure, the ads catch attention from a mile away. Sure, the beaming family farmers, on their real farms, convey powerful, impactful messages about today’s farm. Sure, these ads appear to be something that would draw any normal reader into a short ag literacy lesson. But, where do people actually come into contact with them?
As always, the innovative minds behind the campaign have found new, thoughtfully selected venues that reach those outside of rural America want to find their information- where they already are.
This week, the campaign launched its fourth year with fresh faces and facts both in traditional venues, such as the DC Metro, and in other places that pack a punch, like the online version of the Washington Post. The award-winning informational series has, yet again, even more finely honed its choice of channel to include the online news sites that, according to the papers themselves, have greatly impacted how Americans consume news content.
Like the stories covered by journalists, the Corn Farmers Coalition paints a clear picture of farming, an industry with which 98.5 percent of the population has little or no contact. Like the feature stories, it provides answers to the questions most prevalent in readers’ minds. Like the hard-hitting exposes, it shows the truth, unbiased and in all of its glory.
Take a moment to check out what legislators, regulators, their aides and many other inquisitive inhabitants of our nation’s capital will be checking out themselves this summer. Then, join the featured families taking the voice of the corn industry to Washington with a letter on why real farmers, just like the ones in these ads, need a real farm bill in real time by clicking here.
Posted By Cindy April 5, 2012
Candy corn is a staple for Halloween, but jelly beans and chocolate bunnies get most of the basket space on Easter.
Believe it or not, there is such a thing as Easter corn. Yep, it’s marketed by Zachary Confections of Frankfort, Indiana and those pretty pastel colors would be a great addition to any Easter basket. And they are made with real corn syrup!
Zachary does candy corn like nobody else. They actually have an “Award Winning Candy Corn line” that even includes different flavors and colors like Cherry, Tangerine, Raspberry, Caramel, Caramel Apple and Cinnamon.
Believe it. Candy corn – it’s not just for Halloween anymore.
Posted By Cathryn February 21, 2012
Sometimes, the cacophony deriding corn grows loud enough to drown out reason. Vague allegations based in variations on the big-is-bad theme swirl about creating a tornado of talk that obscures reality.
Now, through simple, concise facts, the National Corn Growers Association is helping sweep aside the clutter and show that corn is, and always has been, a quintessentially American crop, fueling innovation and national growth.
A new NCGA-developed timeline, available both online and as a supplement to the 2012 World of Corn, shows how corn played an integral role in the development of the Model T, the clean air movement and feeding our forefathers as they established the country. With additional information on production trends that increase yields and sustainability simultaneously and fun facts about corn, this poster-sized infographic makes finding the facts about corn both easy and enjoyable.
Take a minute to stroll through the history of corn in America by clicking here and gaze out at the golden fields that fed and inspired history.
Posted By Cindy January 31, 2012
It’s a bird, it’s a plane …. it’s a flying ear of corn!
You can see this piece of aerial artwork at Gate E-16 in the Atlanta Hartsfield-Jackson Airport. It is one of a number of pieces that became a part of the international Concourse E at the airport when it was built in 1996 to make way for the Centennial Olympic Games.
“Each gate has a unique installation by an artist from the southeastern region of the United States,” according to the airport website. “Peppered through the rest of the concourse are additional artworks and displays. As a result, Concourse E has the Airport Art Program’s largest collection of permanent and site-specific art. We hope that passengers from around the world leave Concourse E delighted, intrigued and with a sense of the complex culture of the American South.”
The flying corn is called “Corncorde” and the artist is Craig Nutt. “From Nutt’s “Flying Vegetable” series, the design was inspired by jetliners. With its wings swept back, leaping into flight the corn is propelling upward to cruising altitude. This humorous work was hand-carved by Nutt from wood and painted to capture the details of this indigenous American crop.
To accompany the flying corn, Nutt created an air traffic control tower. Nothing is more appropriate to guide the “Corncorde” on its journey than a tower composed of a giant carrot and motorized spinning butter bean also made out of carved and painted wood.”
The things you see when you travel …
Posted By Cindy October 11, 2011
The Missouri Corn Merchandising Council (MCMC) is amazing fall visitors to corn mazes in the state with facts about the state’s corn industry.
Entering its second season, the Missouri Corn fall promotion builds on last year’s successful campaign in which weatherproof stop signs were featured in 25 corn mazes across the state. The 2011 maze materials continue the theme with yield signs answering some of the most common questions about field corn. Partnering mazes also received a free Many Uses of Corn poster and Corn in the Classroom education materials for visiting teachers.
“We want to help the next generation explore agriculture,” said Missouri Corn Outreach Coordinator Hilary Holeman. “The goal of Missouri Corn’s educational efforts is to help today’s children better understand the relationship between our nation’s top crop and its impact on our daily lives.”
Taking it one step further, three corn mazes were selected to participate in a pilot program featuring a series of oversized displays highlighting the top uses for Missouri corn: feed, fuel and exports. The interactive exhibits invite visitors to post pictures to the Missouri Corn Facebook page for a chance to win $50 in free fuel.
The three mazes participating in this Missouri Corn pilot program are Fischer Farms Pumpkin Patch and Corn Maze, Jefferson City; Liberty Corn Maze, Liberty; and Beggs Family Farm near Sikeston. Be aMAZEd by corn!