Corn Commentary

Popcorn More Expensive? Don’t Blame Us!

Just in time for more summer blockbusters, several stories are appearing about how cinemas are charging more for popcorn. Advertising Age had the best factoid on this in its story:

“… the price of the paper pulp to produce popcorn tubs has jumped 40% in the past 36 months, making the tub more expensive than the corn inside it.”