Posted: June 4, 2010
Two Missouri consumers won free groceries for a year this week just for taking the time to learn more about farmers in the state.
Over the past three months, some 93,000 Missourians went to FarmersFeedUs.org to register for $5000 worth of groceries by watching a video about a Missouri farmer and answering some trivia questions based on it. The promotion was sponsored 14 agricultural groups and agribusiness organizations in the state, including the Missouri Corn Growers.
This week, Missouri farmers and industry representatives presented each of the winners with their gift cards for $5,000 in free groceries. One presentation was made at a Schnuck’s grocery store and one on a Missouri beef cattle operation. “It was a very worthwhile cause to put a face on agriculture and let the urban consumers know what we do on a daily basis and how we go about producing their food supply,” said Missouri Corn Merchandising Council board member Rob Korff, one of the farmers featured in the promotion. “As farmers, we work hard to provide safe, affordable, nutritious food and we want to help answer any questions.”
But it’s not over yet. Show-Me State farmers are now launching a second sweepstakes where Missourians have the opportunity to win the “Ultimate At-Home Tailgate Party.” In this new sweepstakes, residents can enter for a chance to win a prize package that includes a flat screen television, a BBQ grill and approximately $750 in grocery gift cards.
Like the Corn Crib in Illinois, this is a great promotion - but it’s a shame that agriculture groups have to spend so much of their time and resources these days simply to educate people about where their food comes from. Shouldn’t they learn that in school?