For years now, the National Corn Growers Association, along with a broad array of other agricultural groups, has stressed the need for farmers to tell their own stories about food and farming. Time and time again, they have tried to direct attention to the growing public desire to understand what happens to the food on their tables prior to its …
Harvesting Public Opinion
In the world of communications, it is understood that if you don’t tell your own story, someone else will tell it for you. Being as what this other person says may not be accurate or fair, it is generally accepted that telling your story first in a clear, concise manner is crucial. Over the past decade, social media has revolutionized …
If a Picture is Worth 1,000 Words, Let’s Send 1,000 Pictures to Start a Conversation
From Main Street to MTV, everyone is talking about food. Unfortunately, this conversation does not often include the people who grow it. CommonGround Conversations creates a space for America’s farm families, and the people who support them, to share the story. Here, we have a meeting ground that will let you discover the values and hard work that underlie our …
Straight Talk Straight from the Farm
People don’t trust traditional media the way that they did a decade ago. Studies have reported time and time again that today people want to speak directly with the source. CommonGround, a joint program between the National Corn Growers Association and the United Soybean Board, gives them just that opportunity. By empowering farm women to tell their own stories of …
Corn Commentary Wins Golden ARC Award
Winners of the Agricultural Relations Council (ARC) 2011 Golden ARC Awards Contest were announced at the association’s annual awards banquet in Ft. Myers on Friday night. A total of 24 Golden ARC winners and 19 Merit winners were recognized as the elite in agricultural public relations. The number of entries this year was twice what it was last year. In …
Make Some Noise!
If you have watched any of the World Cup soccer tournament, you no doubt heard that incessant sound make by blowing the noisemakers known as “vuvuzelas” that were popularized by South African soccer fans. The plastic blowing horns produce a loud, distinctive monotone note that some people say sounds like the constant droning of a huge swarm of bees. Critics …
Planting Frenzy
There must be a lot of these 120 foot planters out in the fields - or farmers were just working their tails off last week in the perfect weather - because planting made phenomenal progress all over the corn belt. According to USDA, 19 percent of the crop was in the ground as of Sunday, twice the normal for this …
Yellow Tail Turns Tail After Farmers Assault
As a general rule guns and alcohol don’t mix well. But when it comes to the colorful and often entertaining world wide web simplicity and entertainment value can help you hit the bullseye, especially with the rapidly expanding audience for social media like Twitter, Facebook and YouTube. A perfect example of this approach and the power of Social Media for …
Thanksgiving Tweets for Farmers
Today is #thankafarmer day on Twitter. Many agriculture advocates are taking part in tweeting the hashtag #thankafarmer today from 10 am through 12 pm CST. Twitter users are also expressing their gratitude with a #thankafarmer twibbon. The twitter efforts are just a small way to recognize and thank farmers for the abundant food they provide that is both safe and …
Iowa Harvest Update
Iowa ag secretary and former National Corn Growers Association president Bill Northey is providing harvest updates on Twitter and Facebook. Friday he wrote on his Facebook page, “Slowest sb harvest in Iowa since 1985 & 1960. Slowest corn harvest since 1967. Farming chged a lot in 40 yrs. Still can’t harvest in rain.” In a later comment to the same …
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